Before we begin with the growth hacking magic, let’s start with a simple experiment. Open YouTube on your device and see the top ten suggested videos. Out of all of that, how many of them are content that you were subscribed to? And how many were things that were recommended to you by the algorithm? As you can see, most of the content on there was from people you weren’t subscribed to. This tells us that we are not in charge of what we consume anymore.

As marketers, we can choose to look at this positively or negatively. The negative obviously is a lot of other brands are competing for the attention of audiences who are already subscribed to you. But on the flip-side, this also means that you have the opportunity to grab the attention of people who wouldn’t have seen your content without resorting to paid promotions.

So who decides what you get to see? The algorithms of course.

Knowing this, here are a few simple ways you can use growth hacking to make your content visible.

1. Jump on trends: Look out for what’s trending- is it something that you or your brand is related to? Then make content about that using all the relevant keywords and hashtags.
2. Know your own patterns: Always be sure to look at your own data. Check what timings, which topics, and which formats are working best for you, and capitalize on that.
3. Use the right hashtags- Even now, you can see many big brands still haven’t gotten the hang of using hashtags right. It is important to tag your post the right way so that people who are interested in that topic can see your content through them.
4. Don’t forget Engagement Posts- Post content like polls or quizzes and give your audience a chance to engage with your content. You can even use this chance to make it a two-way conversation and engage with them.
5. Make sure your content is easily shareable- The visibility of your content gets bumped up when people share it. So make sure that it’s content that is easily readable and shareable.
6. Keep adapting-  Marketing is a dynamic field. So things change, trends change. Your audience’s love for you is highly conditional. Make sure you keep up with the changing trends and adapt accordingly.

And remember, at the end of the day, no amount of algorithms can save you if your content is not interesting. So make sure that you keep it fresh and fun with your content!

If this is overwhelming, you can always take the assistance of a Growth Hacking agency like Maplitho Solutions to do it for you.